
DE
Deere & Company
COVID Agricultural Equipment Panic
The Catalyst
“The COVID-19 pandemic severely impacted the industrial and agricultural machinery sector, including companies like Deere & Company (DE). Lockdowns led to significant disruptions in supply chains and a sharp decline in demand as agricultural and construction activities were halted or delayed. This resulted in decreased revenue as customers postponed purchases of machinery and equipment. **Macro Context:** 10Y Treasury Yield: 0.54%”
The Aftermath
“The thesis shifted as realized data stabilized and liquidity conditions normalized, undermining the worst-case assumptions embedded at the lows. As forced sellers exhausted and expectations reset, DE repriced higher with improving risk appetite and better forward visibility.”
Company Profile
Fundamental Overview (Current)
About
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Sector
INDUSTRIALS
Industry
FARM & HEAVY CONSTRUCTION MACHINERY
Market Cap
$179.58B
P/E Ratio
35.85
Beta
1.00
Div Yield
0.98%
52W High
$674.19
52W Low
$400.36
Hindsight Engine
Normalization of Historical Volatility Clusters
Entry Delta
-32.6%
Recovery Alpha
+547.2%
Reference Peak
$151.9
Pre-Panic High
Panic Floor
$102.37
Moment of Capitulation
Drawdown Magnitude
-32.6%
Peak-to-Trough Delta
Alpha from Bottom
+547.152%
Total Return Delta
Macro Environment
Economic Indicators at Time of Event
Fed Funds Rate
1.09%
Inflation
1.23%
Unemployment
4.40%
10Y Treasury
0.54%
2Y Treasury
0.38%
30Y Treasury
0.99%
CPI
258.12%
Earnings Catalyst
Quarterly Report Data
Reported EPS
$1.63
Estimated EPS
$1.27
Surprise
+0.36
Surprise %
+28.3%
Anatomy of the Crash
Sentiment Breakdown & Strategic Pivot Points
Stage 01: The Fear
At the panic low, there was extreme fear in the market, with headlines predicting long-term damage to the industrial sector. Analysts downgraded stocks like DE, citing concerns over prolonged economic downturns and uncertainty about future demand. The prevailing narrative was that recovery would be slow and arduous, with some suggesting it could take a decade for a full rebound.
Stage 02: The Turnaround
The turnaround was triggered by aggressive Federal Reserve stimulus measures, which injected liquidity into the markets and restored investor confidence. Additionally, positive news about potential vaccines and gradual reopening plans fueled optimism. The anticipation of pent-up demand for agricultural and construction machinery as economies reopened further supported the recovery.
Stage 03: Opportunity
If you had bought DE at the panic low of $102.37, you would be up +547% today. The COVID crash serves as a stark reminder that panic selling during black swan events can lead to significant wealth destruction. Investors who maintained a long-term perspective and bought during the downturn were richly rewarded.
Recovery Timeline
Temporal Velocity Analysis
Days to Absolute Bottom
10
Trading Days
Days to Full Recovery
1
Trading Days
Sentiment Signals
AI-Scored News During Panic Window
The Panic Files
Archived Media Narrative Context
Bloomberg
Archived Intelligence
“DE sinks during covid agricultural equipment panic panic on capitulation flow and volatility spike”
WSJ
Archived Intelligence
“DE sinks during covid agricultural equipment panic panic while investors brace for deeper downside”
stock picks for beginners
Archived Intelligence
“Stocks to buy during stock market crash 2020”
Insider Activity
Corporate Insider Transactions ±30 Days
Before Event
Net Shares
+1,321
Acquisitions
10
Disposals
2
After Event
Net Shares
0
Acquisitions
0
Disposals
0
Historical Memory
Recursive Panic Patterns for DE
DE
Deere & Company
INDUSTRIALS
Earnings/Guidance
Pre-Panic Peak
$522.88
Panic Bottom
$440.36
Current Price
$662.49
DE
Deere & Company
INDUSTRIALS
Earnings Panic
Pre-Panic Peak
$410
Panic Bottom
$355
Current Price
$662.49
DE
Deere & Company
INDUSTRIALS
Commodity Crash
Pre-Panic Peak
$180
Panic Bottom
$111
Current Price
$662.49
